GRI appoints new directors for Europe and MEA/South America

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To support its international expansion, GRI Tires has appointed Giorgio Gramegna as director for Europe and Simon Michael as director for Middle East, Africa (MEA) and South America regions.

With more than 20 years of experience in the tire sector, Gramegna (above) will be responsible for supporting and expanding GRI’s tire business in European. Prior to assuming his latest position, Gramegna has held several senior positions with major tire companies including Yokohama and Trelleborg.

“I am excited to join GRI and help the company achieve its ambitious goals in Europe,” said Gramegna. “I look forward to working with the team to develop innovative solutions that meet the needs of our customers and drive growth for GRI.”

Simon Michael (below), who has previously held major positions at Cooper Tire, Pirelli and Zafco, is tasked with growing GRI’s operations in the Middle East, Africa and South America.

“I am thrilled to be part of GRI’s expansion drive and to work with the team to explore new markets and opportunities,” said Michael. “GRI’s commitment to sustainability and innovative approach to business is something I am excited to be a part of.”

GRI managing director Prabhash Subasinghe added, “As GRI continues to expand, we are committed to attracting key individuals with valuable knowledge, experience and shared values to drive our growth strategy.

“Giorgio and Simon’s expertise will help us strengthen our presence in Europe, the Middle East, Africa and South America, and provide our customers with the highest quality products and services.”

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors. Currently, he is responsible for content across UKi Media & Events' portfolio of websites while also writing for the company's print titles.

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